Ao Yun by Moët Hennessy, National Campaign
In 2016 Mance Communications launched Ao Yun - the first Chinese wine from Moët Hennessy to the public. Produced on the edge of the Himalayas from the high-altitude vines of the Mekong Valley, Ao Yun was recognised as the new standard for Chinese wine making.
Years of research have brought this project to life: a vision of new winery creation, in which Moët Hennessy has pushed boundaries and revealed a region with fantastic potential.
Unique in Moët Hennessy’s history, Ao Yun is the realisation of every winemaker’s dream - the discovery of a new region with fantastic potential, rich culture and breathtaking landscapes.The first vines in the region were planted 10 years ago, at altitudes between 2,200 to 2,600 meters and are some of the highest in the world.