Ardbeg Day 2019 "Drum Roll Please..." National Campaign
Mance Communications were instructed by Moët Hennessy UK to amplify their 2019 one day ticketed event “Drum Roll Please…” for Ardbeg Day.
The one day London festival - part of the international Ardbeg Day, celebrated the launch of the new Limited Edition Ardbeg Drum.
Mance Communications advised on the alignment of “Drum Roll Please…’ to create a more media friendly event that brought attention to the brand whilst positioning it away from “sales” partnerships.
Mance Communications strategy implementation led to the event selling out within a week.