Glenmorangie Whisky, National Campaign
Glenmorangie and Moët Hennessy UK appointed Mance Communications to coordinate lifestyle press for the launch of the Spice & Rye bar in celebration of 2018's 9th Private Edition whisky "Spios".
As a nod to the golden age of American whisky, Glenmorangie hosted a special 1920s styled cocktail bar in honour of the launch of Spios - their first ever single malt aged entirely in American ex-rye whisky casks.
Guests entered the bar via an apothecary-style spice shop, where they were greeted by a mysterious spice seller... Upon a secret code word guests continued their journey through a hidden entrance that transported them inside a lively 1920s-style space, where guests were hosted by insightful bartenders telling entertaining tales, wisecracking hosts and a swinging jazz band elevating the atmosphere.