MANCE COMMUNICATIONS
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+44 (0) 207 701 6235

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Patty&Bun Lockdown Kits

In 2020 UK Burger Giants Patty&Bun were at the forefront of the DIY Lockdown Kit phenomenon

Spearheading the at home kit movement from the early stages of the Coronavirus lockdown Patty&Bun acted swiftly when the pandemic hit. The Capitals favourite burger hangout pivoted from shop to box within weeks and became one of the most popular at home kits on the market even winning the Time Out Award for Best DIY Kit 2021.

To help them adapt Mance Comms poured their resources in the opportunity of getting the news out across London and the UK which also gave an opportunity to massively broaden the Patty fanbase not just to the capital, but, once UK delivery was confirmed, to the nation as a whole.

Achievements

  • 102 pieces of coverage generated for the Patty Kits alone
  • 3.57 million coverage views
  • Broadcast coverage on This Morning and Sunday Brunch
  • Winner of the coveted Time Out Best DIY Kit Award and the Resilience Award at R200

Press

Time Out, The Times, The Telegraph, London On The Inside, Hot Dinners amongst many others.

Feature stories in Foodism, The Evening Standard, and key hospitality titles.

Collaborations with Swingers, Shake Shack, Mr Eazi and Cahoots, as well as launching a new vegan box.

Jurassic World: The Exhibition

Mance Communications were delighted to be the chosen communications partner to bring this game-changing immersive experience to the UK and achieving an epic level of press engagement and a sell out event.

The legendary Jurassic World film franchise comes to life, using the latest in mind-boggling animatronic technology, Jurassic World: The Exhibition has been astounding the young and the old from the moment it opened. Loved by generations of film goers, the dinosaurs of the Jurassic Park film series are brought to life in spectacular settings.

Achievements

  • 117 pieces of coverage generated in the first six months
  • Exhibition used as a set for Strictly Come Dancing segment in October 2022
  • over 23,900 social shares of coveage generated
  • Over 17,000 Instagram "likes" and 2,000 comments and from Influencer campaign curated by Mance Communictions
  • Over 200,000 tickets sold.

Press

Strictly Come Dancing Film Special - October 2022

BBC Radio London

The Nudge

Telegraph Interview

ITV News interivew with CityNeon Team

Time Out Exclusive

Gravity Active Entertainment

Gravity Southside, the "Department Store of Fun" launched in May 2021. Taking over the old Debenhams department store in Wandsworth this project was a ground breaking first for the UK and is the benchmark for the changing face of the highstreet not just in the UK but globally.

The first Gravity venue launched in London after a succesful 14 site expansion across the UK. The family-friendly adventureland set over three floors which covers 100,000 sq ft. That’s 100,000 sq ft of thrill-seeking, adrenaline and bundles of excitement for the ultimate party experience.

Achievements

  • 55 pieces of coverage generated in the first six months
  • Estimated 889K coverage views
  • Over 11.4 Million YouTube Views
  • Secured exclusive features in key titles including the Evening Standard, Time Out, The Nudge and Secret London
  • Secured key social influencer visits and posts including Gamerbible, KSI and the Sidemen and Time Out
  • Secured key broadcast including BBC London News, London Live and BBC Radio

Press

Annoucement features in Secret London, The Nudge, The Evening Standard and Time Out amongst othr key press for Gravity Southside in Wandsworth

Guardian Business pages interviiew with Gravity Active Entertainmnt Co-Founder Michael Harrison

National and Regional Press for Gravity sites across the UK including Warrington and Northampton

Instigated The Sidemen "Surprise Birthday" video - with over 11 million views to date.

Technology and hospitality press stories for "Serving Robots" at Sounthside Wandsworth.

Chaos Karts

Chaos Karts is the UK’s first live-action video gaming experience that combines racing with augmented reality. It offers players the opportunity to step into a racing kart video game - and live it for themselves.

CHAOS KARTS players drive specially designed, virtually noiseless electric karts and zoom them around a track that is digitally projected in front of them.

Brought to life by Tom Lionetti-Maguire, Founder of the Crystal Maze Live Experience, this all-new attraction throws players into a virtual world, living inside a real-life video game to race-battle their friends, family, rivals, colleagues and more.

Achievements

  • 94 pieces of coverage in the first six months
  • 3.3 million online coverage views
  • 40.6k Social Engagements
  • Secured exclusive features in Evening Standard, Time Out, The Nudge and The Mail Online
  • Secured key social influencer visits including Gamerbible, Secret London, Time Out, Jack Fowler and Josh Denzel - 1.2m followers each
  • Secured key broadcast including BBC Radio London, London Live and Manoto Live

Press

Annoucement features in Secret London, The Nudge, The Evening Standard and Time Out amongst other key London and national press.

Stunt Annoucement racing e-kart around key London City destinations to activate press interest.

Organised key social influencer campaign.

Introduced potential investors and food partners to brand.

Patty & Bun, London & Brighton

Patty & Bun has built up a reputation in London as ‘burger royalty’, currently having 10 burger shops and a whole host of events under their belt.

Since its humble beginnings as a street-food pop-up, Mance Communications has worked alongside Patty & Bun to grow their burger brand to ten sites - including a new regional burger joint in Brighton. Mance Communications has worked on a series of creative mechanics to help increase footfall and brand visibility, alongside each of the burger shops openings.

Achievements

  • In 2020 alone, Mance Communications generated over 300 pieces of coverage.
  • A recent key coverage higlight includes a three page spread in ES Magazine titled 'High Fryers: The Secret To Patty & Bun’s Success’.

Press

Vogue - 'Vogue’s Favourite Burgers in London
ShortList - 'Five Star Burgers’
The Evening Standard - ‘The Best Burgers'

Cocktails in the City

Cocktails In The City is London’s largest cocktail festival where the capital’s finest bars are reimagined in pop-up form assembled in the city’s most exclusive private gardens.

Coming out of the Coronavirus lockdown, the festival gathered over 20 of London’s best bars at three unique festivals throughout the summer. The series incorporated street food vendors, live music and interactive entertainment tailored for each individual festival.

Mance Communications worked with the Cocktails In the City team to devisse a successful press campaign, that would drive awareness, highlight the charitable supported causes, drive footfall and highlight the buy-in from the partner brands involved.

Achievements

  • Over 60 pieces of individual coverage generated with 9.6m coverage impressions.
  • Over 40,000 social shares of press coverage generated
  • Over 30 noteworthy influencers attended the Cocktails In The City summer series.
  • Set up a partnership with The Nudge for an exclusive members offer.
  • Organised Hoxton Radio and Masters of Malt interview with founder.

Press

Standalone pieces were featured in The Evening Standard, Time Out, Secret London, The Nudge and Culture Whisper.

Included in key titles such as GQ, London On The Inside, Sheerluxe, SquareMeal and Metro The Slice.

Helped devise the format and concept of the festivals, creating three key pilars - The Bars Are Back, Around the World, Festival Season

Crystal Maze Live Experience, London & Manchester

Mance Communications launched the Crowdfunding campaign for The Crystal Maze smashing the £500,000 target that went on to create one of the most talked about live experiences of 2016. Mance&Co. went on to launch both the London venue and then the Manchester site in 2017

The Crystal Maze, the immersive re-creation of the hit 90s television show, opened to the public in March 2016 making lifelong dreams into reality as contestants re-live the magic of the cult programme for themselves.

Guided by their very own Maze Master, guests can take on the challenge of the Maze tackling Aztec, Medieval, Industrial and Futuristic zones before they enter the famous Crystal Dome for the finale of their experience - just as contestants did on the show itself.

In the 1990's The Crystal Maze was one of Britain's favourite television shows with a regular audience of 4 - 6 million views. This time around, it’s a live, fully interactive experience in the heart of London and it is open to all.

Achievements

  • Mance Communications achieved over 100 pieces of launch coverage for the crowdfunding campaign leading to over £970,000 in public support.
  • Over 821,000 social shares from 255 pieces of press coverage generated
  • Mance Communications also launched the second Manchester site.

Press

Time Out
The Telegraph Business
The Guardian
The London Evening Standard
Manchester Evening News
London On The Inside.

Sherlock: The Game Is Now

Sherlock: The Game Is Now is a unique partnership between KIN Partners, ‘Sherlock’ producers Hartswood Films and Time Run, the leading innovators in escape room games.

Mance Communications launched Sherlock: The Game Is Now, the world’s first immersive escape room game based on the internationally famous television series, Sherlock. Mance Communications worked with Time Run from the very beginning when the game was still just an idea, advising on PR strategy to launch the venue and drive bookings to the game.

Achievements

Print coverage across The Sunday Times, The Observer, Time Out, London Evening Standard, Easy Jet Traveller, Metro

Over 200 pieces of coverage across Broadcast, National, London, Lifestyle and Travel publications including a three page feature in Times Culture and a double page spread in Time Out.

Press

  • Sherlock pre launch broadcast feature on BBC London.

  • Announcement coverage in Buzzfeed, London Evening Standard, Entertainment Weekly, Time Out’s City Life etc.

  • Launch coverage in The Sunday Times, The Times Online, BBC America, i News, Time Out, London Evening Standard etc.

Swingers: The Crazy Golf Club, UK & USA

Combining two 9-hole crazy golf courses with three exceptional street food vendors, five cocktail drenched bars, an incredible clubhouse, Swingers is the most exciting competitive social experience in London.

Originally launched as a pop up in 2014 Swingers saw great success in the concept and followed this with their first permanent site in the City of London opening in May 2016. Mance Communications have worked with Swingers from concept to the launch of their first two UK sites and then the announcement of their first international site in the USA.

Achievements

  • Since launching the initial pop-up concept in September 2014, Mance Communications have achieved over 600 pieces of key coverage for Swingers from concept to two Central London sites and now their major international investment announcement.
  • Mance Communications have seen Swingers: The Crazy Golf Club grow from strength to strength including a nomination for a GQ Food & Drink Award, Owners Matt Grech-Smith & Jeremy Simmons nominated as LDC Top 50 ambitious business leaders in association with The Telegraph and a significant investment by Cain International that will allow the business to expand into the US.

Press

Double page business piece in Sunday Times.
Full page spread in GQ on the Swingers City venue.
Viral video content on Time Out, Secret London and Londonist created for the Swingers West End launch.
Consistent and on-going coverage in titles such as Time Out, London Evening Standard, METRO Online, The Nudge, London on the Inside, Hot Dinners.
Front Cover of The Caterer.
Swingers City coverage generated over 7,716,60 facebook shares.

Beautiful Allotment

Mance Communications launched Beautiful Allotment, a summer pop-up for feasting, drinking and socialising in the Geffrye Museum gardens, masterminded by the team behind Bourne & Hollingsworth Buildings.

Bourne & Hollingsworth Buildings has earned a strong presence and reputation for establishing innovative and successful experiential event brands, such as Beautiful Allotment, Winter House, Cocktails in the City and The Prohibition Party, all of which are widely considered landmark events.

Beautiful Allotment was a temporary living, organic and beautiful outdoor space for feasting, drinking and socialising, running for seven weeks in East London in the Summer of 2018.

Achievements

  • Mance Communications achieved over 100 pieces of coverage over a short seven-week period.
  • Highlights include two full-page spreads in Time Out and a quarter-page feature in Evening Standard as part of the announcement coverage, as well as consistent on-going coverage throughout the pop-ups duration.
  • Mance Communications additionally generated viral video content on Time Out, The Culture Trip, Secret London and Design My Night.

Press

The Telegraph - ‘London’s Best New Openings’
Town & Country - ‘Alfresco Venues For Sun-Soaked Celebrations’
Conde Nast Traveller - ’10 Cool Things To Do In London This Week’
Time Out – ‘The Essentials: Book This’
Evening Standard - ‘The best things to do in London this August’
The Nudge - 'Beautiful Allotment Opens'

67 Pall Mall

67 Pall Mall is the innovative and rebellious Private Members’ Club, founded by wine lovers, for wine lovers, and is home to the best wine list in the world.

With 5,000 wines representing 42 countries, the award-winning Club has quickly established itself as the home of fine wine, bringing together the trade, like-minded individuals, wine experts, world-renowned wine writers and aficionados who will all share a bottle around the same table.

Achievements

  • Over 130 pieces of individual coverage
  • Over 10,000 social shares of coverage stories
  • Launch announcement of new Singapore club to UK press.
  • Announced and launced inaugral 67 Pall Mall "Wine and Food. The Perfect Match" book.
  • Mance Communications are responsible for both UK and Singaporean press.
  • Mance Communications launched the lockdown "Virtual Members Club" and wine tastings to press over the Coronavirus outbreak, generating over 35 pieces of news and lifestyle coverage including Telegraph, London Evening Standard, Vanity Fair, Decanter and The Handbook.

Press

Feature Story about Madira in London Evening Standard's Life&Style.

Sunday Times Business Pages for Singapore "Wine Club's Singapore Fling" feature.

Pieces in Hedge Magazine, Spectaor Life, CN Traveller.

Annoucement in Time Out Singapore for Singapore Club

Telegraph feature by Victoria Moore about inaugral 67 Pall Mall "Wine and Food. The Perfect Match" book.

Telegraph interview of Grant Ashton for feature on "virtual wine clubs"

Bread Ahead

Founded by Matthew Jones in September 2013 Bread Ahead has been supplying fresh produce daily to Borough Market customers and a range of local restaurants and delis.

The first bakery school opened in Borough in February 2014 with the purpose of educating the public just how easy baking good bread can be. Schools in Chelsea and now Wembley have followed.

During Coronvirus lockdown Bread Ahead created a schedule to launch daily online baking tutorials via their Instagram channel, hosted by Founder Matthew Jones.

Achievements

  • Mance Communications made introductions to a London based producer to help further the online videos, and raise the profile of Matthew Jones.
  • Over 15 million impressions via Instagram in one month
  • Mance Communications secured Instagram takeover opportunity with London’s leading online publication, Time Out, with exposure to its 860k followers.
  • The takeover received 54,432 views, 142k impressions, 1.3k saves, 525 shares and over 3k likes.
  • Increased Instagram following by 100k+
  • Current* monthly growth rate of 8% (2,500 new followers a week)
  • Recognised worldwide with viewers tuning in from USA, Brazil, Australia and Canada and cities such as New York, Sao Paulo, Singapore and Istanbul
  • Daily audience of 1200+ on Instagram stories

*as of July 2020

Press

Secured Instagram takeovers with Time Out, Condé Nast Traveller, Metro, Stylist and DOSE.

Featured in National titles including The Telegraph, The Guardian, Metro and The Independent.

Featured in ‘The best online baking tutorial’ roundups including Sheerluxe, CN Traveller, Buzzfeed, Secret LDN, Time Out, Evening Standard, Country & Town House.

Provided ‘Expert Baking Tips’ to Metro, Time Out and The Handbook.

The Stump, Cotswolds

Mance Communications launched The Stump, a new Cotswold Inn with ten rooms and Baz & Fred in the kitchen.

The Stump, the locals nickname for the former Hare and Hounds pub, opened in August 2019 after a complete renovation. The pub has ten comfortable ensuite rooms with award winning pizza legends Baz & Fred run the kitchen and bar, offering an enticing Italian inspired menu.

Mance Communications advised on the strategy of the opening, and lined up top tier press visits over the opening months to ensure ongoing and consistent coverage. We positioned it as a gourmet bolthole, announcing the opening to local press first and lining up key reviews with national titles.

Achievements

  • Over a four month launch period achieved coverage across four national titles as well as leading travel publicaitons.
  • 2000 Social shares of travel coverage generated.

Press

Over a four month period, Mance Communications achieved:

  • 8/10 review in The Telegraph
  • Inclusion in The Guardian’s roundup of 'Five of the UK’s best new hotels for foodies
  • Half page review feature in the Mail on Sunday
  • Inclusion in Food & Travel’s ‘Gourmet Bolthole’ feature
  • Evening Standard Review
  • Condenast Traveller Review
  • Full page features in the local titles Cotswolds Life and Wilts & Glos Standard.

Incipio Group

Since 2015, Incipio Group has been specialising in creating large, new and exciting social venues concentrated around food and drink.

Mance Communications have worked with Incipio Group from inception, and have launched all six of their unqiue venues. Since their first project, Mance Communications has worked with Incipio Group to establish and drive footfall to each of their out-of-the ordinary dining experiences.

This includes the likes of Pergola on the Roof, Pergola Paddington, The Prince, Feast Canteen, Feast Bar & Kitchen and W12 Studios and Pergola Olympia.

Achievements

  • Incipio Group launched a 600-capacity rooftop venue in White City called ‘Pergola on the Roof’ in 2016.
  • More than 230,000 visitors during its three-season stint (Summer 2016, Winter and Summer 2017).
  • Over 1 million visitors across all sites.

Press

Vogue Online - ‘Best Rooftop Bars in London’
GQ Magazine - ‘The Three Best Rooftop Clubs to Party on This Summer’
FT Weekend Magazine - ‘Five of the Best For Rooftop Dining’
ES Magazine - ‘Our Five Favourite Alfresco Dining Spots'

The Crown Estate, Rushden Lakes

A summer festival meets immersive retail experience in a unique, fun filled two day event conceived and created by Mance Communications for The Crown Estate.

Designed to drive awareness of Rushden Lakes as a destination and increase footfall to partner retail outlets.

To celebrate Rushden Lakes' second successful year of trading Mance Communications created, planned and delivered a unique event and campaign - The Rushden Lakes Festival - to engage visitors to come and explore what the alternative retail experience had to offer. Activities included; festival styling, glitter tattoos and festival make-up all from onsite brands. Masterclasses and demonstrations, live music, mini golf, paddle boarding, rock climbing, food tastings, dog shows and much more...

During the campaign Mance Communications project managed, planned all elements of the event and delivered a successful festival, oversaw health & safety, financial budgets, subcontractors and timelines, liased with over 35 Rushden Lakes brands to partake in the festival, created customer database increase opportunities, created social media opportunities and managed the press and social campaigns

Achievements

  • Footfall was up 11% on the festival weekend compared to the previous weekend.
  • Over 35 brands were involved in the festival.
  • Press coverage with 1.15M reach.
  • Expanded the Rushden Lakes customer database.
  • Over 11,400 Instagram "likes" generated from local influencers.
  • Press coverage shared over 500 times on Facebook

Press

  • Country & Townhouse
  • Northamptonshire Telegraph
  • Miss Jones PA
  • On In London
  • Northants Life

Sculpd - Pottery Reinvented

Mance Communications launched Sculpd into the UK market during the lockdown of 2020. By targeting key press and identifying opportunities across publications, Mance Communications positioned Sculpd as a market leader in the craft world and firmly established it as one of the top at-home activity kits.

As part of our PR strategy, we advised Sculpd on a series of collaboration kits to ensure feature splashes across top publications. Partnerships so far have included a Bloom & Wild Mother’s Day pottery and flower arranging kit and a Valentine’s cocktail kit with Mr Black Coffee liquor.

Achievements

  • In just six months, we achieved over 100 pieces of coverage. As a result, Sculpd saw a huge increase in web traffic and sales, and has since expanded into the US market.
  • The Sculpd x Mr Black collaboration saw 400 kits sold in 8 days and the Sculpd x Bloom & Wild kit saw 1,000 kits sold in just 9 days. Press coverage was seen to account for over 50% of sales.

Press

Broadcast coverage on ITV This Morning as part of their ’top craft kits'

Extensive national coverage that has strengthened their brand profile, from multiple features in The Telegraph, The Express, The Mirror, Huffington Post and The Independent

Ensured inclusion in roundups of ’the best craft kits’ from METRO, Stylist to the Craft Council

Generated extensive coverage for Christmas, Halloween, Valentine’s and Mother’s Day kits, in top titles such as Conde Nast Traveller, Tatler, Grazia, GQ, Glamour Country & Town House

Glenmorangie Whisky, National Campaign

Glenmorangie and Moët Hennessy UK appointed Mance Communications to coordinate lifestyle press for the launch of the Spice & Rye bar in celebration of 2018's 9th Private Edition whisky "Spios".

As a nod to the golden age of American whisky, Glenmorangie hosted a special 1920s styled cocktail bar in honour of the launch of Spios - their first ever single malt aged entirely in American ex-rye whisky casks.

Guests entered the bar via an apothecary-style spice shop, where they were greeted by a mysterious spice seller... Upon a secret code word guests continued their journey through a hidden entrance that transported them inside a lively 1920s-style space, where guests were hosted by insightful bartenders telling entertaining tales, wisecracking hosts and a swinging jazz band elevating the atmosphere.

Achievements

  • Mance Communications achieved over 70 pieces of coverage and over 4,000 social media shares over an exciting short four-week campaign for the week long pop up.
  • Mance Communications coordinated a social influencer campaign introducing key lifestyle content creators to the brand and encouraging social posts.
  • Mance Communications facilitated partnership with influential media outlet The Nudge

Press

Inclusion in Time Out Magazine ‘The Essentials'
ES Magazine’s Capital Gains
Featured in online round ups including: Esquire Online, Metro The Slice, CN Traveller, Sheerluxe, The Handbook etc.
Time Out video.

Island Records Beer Range

In 2016 Island Record - one of the most recognisable brands in music, with artists as diverse as Bob Marley, Nick Drake, Amy Winehouse, PJ Harvey and U2 engaged Mance&Co. to launch the second beer - the Jamacian Porter, in its growing Beer Range

Mance Communications worked closely with the Island Records marketing team to create not only a product release strategy with campaign assets including photography but also make introductions for the brand that brought not only sales but also brand awareness in key destination sites across London.

Achievements

  • Event activation with partner venues

  • Digital engagement

  • Brand Photography

  • Brand awareness

Press

GQ
Drinks Business
Imbibe
The Guardian

The Monster, London & Birmingham

The Monster, the worlds largest inflatable assault course, on tour in Birmingham, London and Croatia in August 2019.

Mance Communications advised and implemented a 6-month national PR campaign, announcing the return of The Monster, the worlds largest inflatable assault course, positioning it as a ’must book’ event in Birmingham and London for August.

During the campaign, Mance Communications also announced The Monster’s partnership with the iconic NERF brand at their 2019 summer events.

Achievements

  • Mance Communications achieved 118 pieces of coverage with an estimated 1.52M coverage views and 49.2k social shares.
  • Secured ‘On Air’ TV features with The One Show and This Morning.
  • Secured press previews in Croatia with Time Out and METRO.

Press

Full page ‘Tried & Tested’ feature in Time Out.

Double page ‘Tried & Tested’ feature in METRO.

Print features in BA High Life, Metropolitan, B.Inspired, Where London and Absolutely London.

Secured social videos from The Sun - Fabulous, Time Out, Londonist and MTV Travel.

The Lost Estate

The Lost Estate turns extraordinary music and storytelling into enthralling nights out. Each experience is set in a secret world where live performance, theatre, mixology, gastronomy, and good old-fashioned partying are fused into a spellbinding whole.

Mance Communications worked with The Lost Estate, supporting on two activations - Lost Love Speakeasy and The Great Christmas Feast. The Lost Estate fuses live performance with food from top British chefs, bars by boundary-pushing mixologists and experiential design to create secretive and truly bewitching experiences.

Mance Communications advised on the PR strategy, put together the press materials, invited top tier press to attend the experience, followed up for feedback, pitched for inclusion in relevant features and kept press updated with all The Lost Estate’s news.

Achievements

  • Lost Love Speakeasy: During a 6 week project, Mance Communications secured coverage across lifestyle, London and consumer press in titles such as Sheerluxe, Country & Town House, Hot Dinners, Evening Standard, ELLE and The Nudge.
  • 22 pieces of coverage generated with an estimated 104K coverage views.
  • The Great Christmas Feast: During a 8 week project, Mance Communications secured coverage across National, London, Consumer and Lifestyle press in tittles such as Sunday Express - S Magazine, GQ Online, Daily Express, The Handbook and Absolutely London.
  • 27 pieces of coverage generated with an estimated 162k coverage views.

Press

Sunday Express - S Magazine

GQ Online

Daily Express

The Handbook

Absolutely London

The London Dessert Festival

No ordinary food festival, The London Dessert Festival was London’s first experiential event dedicated to desserts.

Mance Communications advised and implemented a two-month PR campaign, announcing the immersive zones, participating brands and live demo line-up at the London Dessert Festival, to drive ticket sales and overall awareness.

Achievements

  • Over a two-month period, Mance Communications achieved over 70 pieces of coverage
  • The coverage generated helped lead to the sale of 5,000 tickets in just two weeks and a sell-out event
  • Achieved coverage in nearly all of London’s roundups and guides for ‘Things to do in London’, including Time Out, Conde Nast Traveller, The Handbook and ELLE
  • Ran competitions with key food influencers for ticket giveaways

Press

  • Standard Online | Full event overview feature
  • Time Out Online | Things to do in London
  • Sheerluxe | What to book in London this August
  • Conde Nast Traveller | The Best Things to do in London this Weekend
  • ELLE | 10 things to do in London this Weekend

Ardbeg Day 2019 "Drum Roll Please..." National Campaign

Mance Communications were instructed by Moët Hennessy UK to amplify their 2019 one day ticketed event “Drum Roll Please…” for Ardbeg Day.

The one day London festival - part of the international Ardbeg Day, celebrated the launch of the new Limited Edition Ardbeg Drum.

Mance Communications advised on the alignment of “Drum Roll Please…’ to create a more media friendly event that brought attention to the brand whilst positioning it away from “sales” partnerships.

Mance Communications strategy implementation led to the event selling out within a week.

Achievements

  • Mance Communications secured 20 piece of coverage including Evening Standard Going Out, Time Out - key targets and ticket drivers.
  • Mance Communications secured key Instagram influencer attendees for the London event as well as influencers for the original Islay festival in Scotland on behalf of MHUK.

Press

  • Time Out
  • ES Going Out
  • Square Mile
  • The Code

Choose Water. Global

Mance Communications helped Choose Water to launch its crowdfunding campaign in April 2018 to help give consumers a choice to make a difference. The campaign became a world-wide news sensation and created a rallying call for environmentally conscious shopper.

Mance Communications were presented with the concept of the bottle in 2018. Working closely with founder and inventor James Longcroft of Choose Water, Mance Communications introduced Choose Water to Indigogo crowdfunding platform and orchestrated the launch PR campaign which generated over 100 pieces of National and Global coverage including print, online and broadcast.

As a result of the campaign, Choose Water has been named a Sky Ocean Hero and received enough investment funding for a automated production line and will bring the finished product to the shelves in Spring 2019. Choose Water have been approached by global, national and regional outlets to stock the bottle.

Achievements

  • Exceeded crowdfunding target.
  • BBC One Show Science Segment,
  • Sky News, CNN and CGTN.
  • Awarded Sky Ocean Hero status.
  • Over 100 pieces of national and international coverage.

Press

The Times - News Feature
The Mail - News Feature
The Scotsman - Full page feature
Sky News - Interview with James Longcroft
BBC & BBC One Show - Interview with James Longcroft

Wright Bros

Mance Communications were originally retained by Wright Brothers to launch the Battersea Restaurant as well as introduce the overall brand to a more lifestyle audience. Mance Communications continue to work across all sites advising on meaningful, sales driven activations.

Wright Brothers was established in 2002 by brothers-in-law Ben Wright and Robin Hancock whose mission was to bringing oysters back to popularity in the UK and back onto London restaurant menus. Since then, the name Wright Brothers has become synonymous with the finest, freshest seafood. The group’s restaurant portfolio includes: Soho, Borough Market, Battersea Power Station, Spitalfields and South Kensington.

Achievements

  • Since working with Wright Brothers, Mance Communications have launched a new site in the new Battersea Power Station development in Feb 2018.
  • Re-launched the Soho site in August 2018.
  • Achieved over 200 pieces of lifestyle and influencer coverage across new restaurant openings, seasonal activations, product offerings etc. Mance Communications
  • Mance Communications suggested creating the Wright Brothers "shucking cart" as part of a wider awareness drive, which activated in October 2018.

Press

Print coverage in Country & Town House announcing the launch of The London Seafood Festival
FT Weekend’s round up of "Dining with Kids Menus”
Consistent coverage across titles including Standard Online, Hot Dinners, Secret LDN, The Nudge, London on the Inside and The Handbook.
Soho coverage from Mr Fine Dining, Scott Can Eat, Eating London, London Food etc.

London Shell Co.

Mance Communications implemented a PR Strategy for the London Shell Co. that drove awareness and footfall and created one of 2017's top destination restaurant venues and secured its reputation as one of the best dining experiences in London.

London Shell Co. launched a floating restaurant on the Regent’s Canal in December 2016. Offering an incredible menu of seasonal-inspired seafood dishes, London Shell Co. whisks diners away on two-and-a-half-hour scenic dining cruises.

Within the first year of opening, Mance Communications secured glowing reviews from restaurant critics, including a 5* review in The Telegraph, 4* reviews in The Evening Standard and METRO and a positive review in The Observer. Throughout the first two years of opening, Mance Communications has generated over 300 pieces of coverage.

Achievements

  • Nominated for Tatler 'One-Off Restaurants' Award
  • Nominated for an Observer Food Monthly Award
  • Included in Fay Maschler's top 50 favourite restaurants in London
  • Tripadvisor 20th Best Restaurant in London out of 19,000 restaurants

Press

The Daily Telegraph - 'The Best Special Occasion Restaurants'
Harper's Bazaar - 'The Best Boat Restaurants in London'
Time Out - 'London's Best Riverside Restaurants'
Stylist - 'Unusual Dining Experiences in London
Hot Dinners - 'London's Best Waterside Restaurants'

Ao Yun by Moët Hennessy, National Campaign

In 2016 Mance Communications launched Ao Yun - the first Chinese wine from Moët Hennessy to the public. Produced on the edge of the Himalayas from the high-altitude vines of the Mekong Valley, Ao Yun was recognised as the new standard for Chinese wine making.

Years of research have brought this project to life: a vision of new winery creation, in which Moët Hennessy has pushed boundaries and revealed a region with fantastic potential.

Unique in Moët Hennessy’s history, Ao Yun is the realisation of every winemaker’s dream - the discovery of a new region with fantastic potential, rich culture and breathtaking landscapes.The first vines in the region were planted 10 years ago, at altitudes between 2,200 to 2,600 meters and are some of the highest in the world.

Achievements

  • Mance Communications coordinated the media release of Ao Yun for the Moet Hennessy UK group targeting both Trade and Lifestyle press.
  • Mance Communications set up interviews for Maxence Dulou, Senior Winemaker and on-site Oenologist, with GQ, Esquire, Decanter, Imbibe Magazine amongst other high profile titles

Press

GQ magazine - lead "Taste" page Recomendation
Esquire Magazine - lead "Down the hatch" recomendation.
Sphere Magazine
Imbibe Magazine Interview with Maxence Dulou
Decanter Magazine Interview with Maxence Dulou

Moet Hennessy National Christmas Campaign

Mance Communications were engaged by Moët Hennessy UK to run a pure product placement campaign across regional and national media for Christmas 2015.

Moët Hennessy UK portfolio runs across Moet&Chandon, Dom Perignon, Glenmornagie, Estates& Wines portfolio includinhg Cloudy Bay, Glenmornagie, Veuve Cliquot, Ardbeg, Krug, and Ruinart.

Achievements

  • Over 74 peices of National and Regional pieces of coverage
  • Coverage shared over 18,500 times including over 5600 Facebook shares

Press

Metro
Stylist Magazine
Telegraph
The Sunday Times
Boat International
Hello Fashion Monthly
Observer Magazine
The independent