Members’ Clubs devoted to fine wine.

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67 Pall Mall is the innovative and rebellious Private Members’ Club, founded by wine lovers, for wine lovers, and is home to the best wine list in the world.

With 5,000 wines representing 42 countries, the award-winning Club has quickly established itself as the home of fine wine, bringing together the trade, like-minded individuals, wine experts, world-renowned wine writers and aficionados who will all share a bottle around the same table.

CREATING A PERFECT BLEND

Mance Communications started with 67 Pall Mall in 2019 with the clear instruction to move the perceived image of a “male, pale and stale” men only wine club and highlight that the club had a strong female and a more inclusive younger profile as well as a mixture of professions and backgrounds, as well as the wine education platforms that it runs for members.

Mance Communications also announced the expansion of the brand as the Singapore Club and the inaugural 67 Pall Mall Book focused on fine wine and food matching.

VINTAGE RESULTS

  • Over 130 pieces of individual coverage
  • Over 10,000 social shares of coverage stories
  • Launch announcement of new Singapore club to UK press.
  • Announced and launced inaugral 67 Pall Mall “Wine and Food. The Perfect Match” book.
  • Mance Communications are responsible for both UK and Singaporean press.
  • Mance Communications launched the lockdown “Virtual Members Club” and wine tastings to press over the Coronavirus outbreak, generating over 35 pieces of news and lifestyle coverage including Telegraph, London Evening Standard, Vanity Fair, Decanter and The Handbook.

PRESS

  • Feature Story about Madira in London Evening Standard’s Life&Style.
  • Sunday Times Business Pages for Singapore “Wine Club’s Singapore Fling” feature.
  • Pieces in Hedge Magazine, Spectaor Life, CN Traveller.
  • Annoucement in Time Out Singapore for Singapore Club
  • Telegraph feature by Victoria Moore about inaugral 67 Pall Mall “Wine and Food. The Perfect Match” book.
  • Telegraph interview of Grant Ashton for feature on “virtual wine clubs”