With a headline grabbing premise, Alcotraz was always going to secure column inches. Mance Communications positively rattled the bars to get to this client! Based on the legendary American prison, this industry pioneer combined immersive experiences with cutting edge drinks to create a singular, boundary-straddling concept. By becoming part of the story, getting your hands on some cocktails is taken to a new level for the customer looking for a unique evening of inventive and thrilling fun. Alcotraz is a brilliant example of the perfect client – reshaping ideas and pushing the envelope for entertainment concepts.
For this client Mance Communications used a series of various activations through print, influencers, social and events – coverage and press can be seen below
- Pieces of coverage: 37
- Online readership: 23.2M