One of the largest covered spaces in London dedicated to drinking, eating and entertainment, Big Penny Social has quickly become an important centre in East London for creative events and the artistic community. The Big Penny name draws from a local event, where the Walthamstow coin mill would mint penny tokens and run charity fundraisers called ‘Penny Socials’. Mance Communications worked with Big Penny Social as it transformed from Truman Social Club into the successful and valued hub it is today, offering a rotating selection of local beers, sourdough pizzas and legendary Sunday roasts.


For this client Mance Communications used a series of various activations through print, influencers, social and events – coverage and press can be seen below


  • Pieces of coverage: 145 in 2022 
  • 18 pieces of coverage for the Blackhorse Beer Mile alone 
  • Online readership: 973m 
  • Facebook Shares: 55k


Key Coverage:

  • Time Out
  • Evening Standard
  • The Nudge
  • Condé Nast Traveller
  • Secret London
  • Metro CN Traveller
  • My London
  • Oktoberfest
  • London on the Inside
  • Square Meal
  • Hot Dinners
  • Londonist