Technology and gaming collide

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Chaos Karts is the UK’s first live-action video gaming experience that combines racing with augmented reality. It offers players the opportunity to step into a racing kart video game – and live it for themselves.

CHAOS KARTS players drive specially designed, virtually noiseless electric karts and zoom them around a track that is digitally projected in front of them, every race offers a different experience and combination of possibilities and guile and strategy are as much a part of the game as pure speed.

RACING TO SUCCESS

Brought to life by Tom Lionetti-Maguire, Founder of the Crystal Maze Live Experience, this all-new attraction throws players into a virtual world, living inside a real-life video game to race-battle their friends, family, rivals, colleagues and more. Designed especially to be accessible to a wide range of players, it is suitable for those over 11 (or 1.5m tall) and is equally suitable for all genders as the game rewards tactics, skill and cunning as well as speed and strength.

TRACKING PROGRESS

In addition to a high profile launch in Manchester in 2023 Mance Communications were tasked with the announcement of a newsworthy expansion into the Middle East with a Dubai site as well as a rapid upgrade of the original venue with brand-new tracks and tech. Using a combination of activations, social and traditional press Chaos Karts became one of the most talked-about live-action entertainment concepts of the last few years

  • Stunt Announcement – racing an e-kart around key London City destinations to activate press interest.
  • Introduced potential investors and food partners to brand
  • 94 pieces of coverage in the first six months
  • 3.3 million online coverage views
  • 40.6k Social Engagements
  • High profile influencer visits including Secret London, Time Out, Jack Fowler and Josh Denzel – 1.2m followers each

PRESS

  • Secret London
  • The Nudge
  • The Evening Standard
  • Time Out
  • Mail Online
  • GamerBible
  • Time Out Dubai
  • Blooloop
  • Design My Night
  • London Live Radio
  • BBC London Radio
VISIT CHAOS KARTS HERE