A completely new and unique experience for London, Clays is an indoor clay-pigeon range, using digital technology to bring the excitement and skill of shotgun wielding action to a luxurious environment where cocktails, gourmet food and DJ driven music replace mud, wellies and chill weather. Engineered for fun, this is a concept that blurs the boundaries of competition and leisure by harnessing the latest technology. Always at the forefront of progressive ideas, Mance Communications recognised the innovative nature of this concept and were excited to use their experience and industry acumen to help them to tell their story.


For this client Mance Communications used a series of various activations through print, influencers, social and events – coverage and press can be seen below.


  • Over 80 individual pieces of coverage
  • Estimated 348k online views
  • Potential 148 million audience for websites carrying features
  • 40k Facebook shares
  • 348k individual dedicated views


  • The Times
  • Hello
  • Closer
  • Secret London
  • The Nudge
  • Sky News
  • Daily Star
  • City A.M.