Cocktails For Travelling

Tom Savano engaged Mance Communications in 2022. Mance Communications directed a 360 campaign that not only focussed on B2B Trade press but also lifestyle and consumer. The brands is listed in Liberty’s, Virgin Atlantic, Lufthansa and WH Smith (travel outlets).

A leading brand within the pre-mixed cocktail market, Tom Savano has forged a unique position in the market through a use of high-quality ingredients and imaginative storytelling. The travel-inspired collection transports consumers to exotic destinations through taste and flavour and is available in premium glass bottles or ready-to-drink cans.

What We Did

Mance Communications worked alongside the team during a strong growth period, putting the brand in front of key business press in relation to investment and building awareness amongst both industry and consumer press through new distribution wins, sampling and new launches.

ACHIEVEMENTS

Mance Communications announced several activities including:

Virgin Atlantic partnership;
Canned Cocktail Collection launch;
Christmas Cocktail range and;
Lufthansa’s First On-Board Bottled Cocktail Offering.

PRESS

Lufthansa announcement in Drinks Business
Virgin Atlantic announcements in OnBoard Newsletter
Secured 45 pieces of coverage for the brand in Delicious Magazine, Metro, Stylist, The Spirits Business, The Telegraph.
Engaged influencers across drinks, lifestyle and travel.
Achieved 294k views on social media.

Tom Savano Cocktails