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An established market in the US, hard seltzers were in their infancy when Mance Communications began working with Bodega Bay to launch in the UK. We worked to strategically position both the brand and the product category which saw Bodega Bay integrate into both on and off sales with distribution within prestigious venues.
Mance continued to manage the ongoing launches of new flavours and stories, working alongside stakeholders, eventually guiding and transforming a fledgling business into a major market player, embracing the concept of “healthy hedonism” and contributing to the creation of a distinctly new category in the competitive drinks arena
Mance Communications took the story to B2B and Consumer Lifestyle and created an authentic and engaging story to offer something different in a competitive and busy marketplace. Being a fledgling sector it was important to underline the POD of the brand and position within the existing offers
