An established market in the US, hard seltzers were in their infancy when Mance Communications began working with Bodega Bay to launch in the UK. We worked to strategically position both the brand and the product category which saw Bodega Bay integrate into both on and off sales with distribution within prestigious venues.
WHAT WE DID
Mance continued to manage the ongoing launches of new flavours and stories, working alongside stakeholders, eventually guiding and transforming a fledgling business into a major market player, embracing the concept of “healthy hedonism”.
ACHIEVEMENTS
Mance Communications worked across several activities for both B2B and Consumer Lifestyle
PRESS
- Secured trade and B2B coverage in all major titles
- Secured over 80 pieces of coverage for the brand in key lifestyle titles such as:
- Absolutely;
- Cosmopolitan;
- Glamour;
- Stylist;
- Vanity Fair;
- and nationals including Independent, Telegraph and You Magazine.
