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Hot Wheels delivers a brand-new UK and European exclusive in 2024 to Manchester at the BEC Arena! The Hot Wheels™ City Experience is an epic 6000 sq metres ground-breaking show designed for families to enjoy together with 10 exciting stations each showcasing a different aspect of the legendary brand – including an Immersive Museum, an Expo of life-sized Hot Wheels cars, a Gamer Zone, Hot Wheels Lab and a Design Your Own Car opportunity!
Mance Communications were selected to roll out this highly anticipated event drawing on their experience and expertise at delivering results for arena and expo sized launches with high value IPs. Hot Wheels is a globally recognized brand with a huge following and a valuable legacy and heritage story that needed careful and thoughtful placement.
Through a series of strategic conversations Mance Communications managed to keep this exciting launch under wraps until ready for the reveal, with a coordinated press coverage approach focused on Manchester and the surrounding area, delivering the message that this important Summer opening was a significant coup for the city.
