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The Immersive Gamebox concept, formerly known as Electric Gamebox, is a leading immersive gaming experience in the UK and US. Each ‘Gamebox’ room can host up to six players at a time and features a range of technologies including projection mapping, touch screens, motion tracking and surround sound to deliver a hyper-immersive experience when wearing our bespoke Immersive Gamebox visors.

The platform is a completely new genre of group entertainment where players tackle a series of immersive games and challenges that require collaboration and teamwork to complete. Immersive Gamebox has built an extensive portfolio of 15-, 30- and 60-minute games in their in-house studio, including games featuring well-loved 3rd party IP such as Aardman’s Shaun the Sheep and Rovio’s Angry Birds.


As well as implementing a sold consumer focused life style campaign over the course of 2021 and 2022, Mance Communications were proud to strategise and announce a series of studio collaborations with well known IP titles such as Angry Birds, Squid Games and Paw Patrol.


  • Over 130 pieces of coverage across National sites.
  • Business Coverage for $90 US investment Announcement
  • 82,300 YouTube views from influencers and press video content.
  • 657,000 + TikTok views generated from invited and managed TikTok Influencers.
  • 6,250 Instagram comments from followers.


  • Will Dean (Founder of Immersive Gamebox) Interview in The Times – What I learnt… about making screentime social
  • Interview with Will Dean in The Guardian “Dance like you’re in Bridgerton, play Squid Game: why are immersive experiences booming?”
  • AR startup Immersive Gamebox secures £80m in expansion deals – UK Tech News
  • Forbes – Global Expansion For Digital Smart Room Franchise Immersive Gamebox
  • Consumer Lifestyle coverage in Evening Standard, Secret Manchester, Buzzfeed
Immersive-Gamebox--Angry Birds players