Drawing on the combination of a visually striking site and a constantly changing calendar of exciting and eclectic events, Mance Communications were briefed to create an engaging overarching plan for Woolwich Works as an accessible and exciting new venue (in fact multiple venues on a single site) for London and the UK, and at the same time draw attention to individual activities drawn from the busy yearly program including seasonal festivities and live appearances by globally significant cultural figures. Sensitivity to the venue’s importance as a local asset was vital in order to engage with the local Royal Borough of Greenwich community as major stakeholders.