It’s the biggest selling game in history and the global phenomenon that has captured the imagination of generations of children and adults alike with a devoted following and hundreds of YouTube channels, websites, influencers and threads on the internet discussing the endless possibilities of this legendary sandbox game. And now, using the latest in technology, fans can play Minecraft in real life, encountering characters from the game and adventuring with the Orb of Interaction!
A NEW VENUE FOR A NEW EXPERIENCE
Mance Communications worked closely with industry legends FKP Scorpio to build a sense of anticipation and buzz around this significant launch, working under strict embargo to protect the news around this valuable IP and the story around the tech involved and the brand new venue, launching at the same time. Based in Canada Water, the exciting new site Corner Corner will become a significant destination and a new attraction for the whole of London.
DIGGING TO SUCCESS
This launch created a real sense of excitement across all platforms, including Linkedin, Instagram and Facebook with pre-sales recorded at a far higher rate than predicted – 95k tickets sold prior to opening – and online reactions from gamers and families were overwhelmingly positive
304 million audience for social media coverage
27 online pieces
6.24k Instagram likes
726k estimated online views of coverage
COVERAGE
Time Out
The Sun
Blooloop
Shortlist
The Nudge
The Telegraph
Metro
