A tale from across the ages, the fascinating story of the Titanic has entranced generations of people from all around the world who want to find out for themselves about the many stories connected with this mythical vessel. Intertwined are the human interest histories of the many names linked to the construction, launch and final voyage of the extraordinary liner. The Legend of the Titanic: The Immersive Exhibition brings these multiple aspects even closer to reality through a unique vision blending storytelling and technology.
A SIGNIFICANT LAUNCH
Working once again with industry pioneers FKP Scorpio at the vanguard of immersive location-based events, Mance Communications were tasked to create a story around the unique approach to a story that many felt was already told, and to differentiate this event from others running concurrently in the UK. By balancing the appeal of cutting-edge tech with the timeless appeal of genuine artefacts from the 1900 era a genuinely new experience for the press and enthusiasts new and old was delivered.
CONNECTING GENERATIONS
With the story of the Titanic one of the most well known in all popular culture through screen, oral history and museum exhibitions, a new and novel approach to speaking about not just the show itself but also the history of the liner was vital to keep the message fresh and relevant as well as appealing to a new young generation of enthusiasts
140+ pieces of coverage
4.5 million estimated views
520 million estimated audience
3.5 million social views
PRESS COVERAGE
Time Out
The Sun
The Independent
Take A Break
Secret London
Londonist
