Hot Wheels logo

Bringing a legendary brand to life

Click on Image for more details

Hot Wheels are constantly delivering thrilling shows in UK and Europe, setting the bar higher and higher for live experiences in arena and stadium settings! Hot Wheels Monster Trucks Glow’n’Fire and Stunt Shows are epic spectacles designed for families to enjoy together each showcasing a different aspect of the legendary brand – including opportunities to meet the drivers, pre and post-show parties, and exclusive previews of new vehicles from the legendary Hot Wheels universe!

CARE OF AN ICON

Mance Communications were selected to roll out these highly anticipated and acclaimed yearly events drawing on their experience and expertise at delivering results for arena and expo sized launches with high value IPs. Hot Wheels is a globally recognized brand with a huge following and a valuable legacy and heritage story that requires careful and thoughtful placement.

EXCITEMENT UNDER WRAPS

Through a series of strategic conversations Mance Communications were able to keep release dates and announcements under wraps until ready for the reveal, with a coordinated national and regional press coverage approach, the emphasis on regional centres across the UK and the surrounding area, delivering the message that these amazing shows are often a significant tourist draw for the city.

  • 600+ pieces of coverage
  • 8.5+ million views
  • 230k engagements on social media
  • MCR Finest 315k+ followers
  • Day Out with The Kids 57k+ followers
  • Proper MCR 83K+ followers

COVERAGE

  • Visit London
  • The Mirror
  • Secret Manchester
  • Liverpool Echo
  • Take A break
  • Toy World Magazine
  • MSN
  • Day Out With The Kids
Hot Wheels station at Hot Wheels Exhibition
Hot Wheels stunt show
VISIT HOT WHEELS