One of the most famous and popular historical figures, drawing curious and fascinated crowds throughout their existence, Tutankhamun is given an amazing 21st century makeover in this state-of-the-art exhibition, already attracting huge numbers across the world, and now bringing the mindboggling experience to London. The UK leg of this technology-driven show at Immerse LDN prenting history in an entirely novel way, combines augmented reality and projection mapping alongside historic artefacts and accurate replicas to stimulate all the senses.
Fit for a king
Once again finding themselves alongside legendary event impresarios FKP Scorpio Entertainment, Mance Communications were tasked with overseeing a targeted campaign to raise the profile of this amazing event and to oversee a successful presale campaign by identifying and working with press and influencers representing a broad demographic. Traditionally a family-oriented theme, ancient Egypt retains its ability to fascinate, and the didatic element combined with the entertainment value made this client a pleasure to work with.
A legendary title
The first two months of coverage delivered exceptional results for this exciting event
2.6 million estimated views
422 million potential audience
84 individual pieces of coverage
23k interactions across social platforms
PRESS
Time Out
Secret London
The Standard
The Mirror
Express.co.uk
Radio Times
CN Traveller
The Independent Weekend
