Disney 100 Exhibition Guest with Mickey Mouse
The Disney 100 Exhibition in London 2023 Logo

History is made at ExCel

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The Walt Disney Archives opens a vault of historical and special treasures, to great success with over 100,000 visitors in the first month revealing a vast number of rarely seen original works of art, reprographics, artefacts, costumes and props, and other memorabilia on display

With 20,000-square-foot exhibition at London’s ExCeL centre showcasing ten large, and imaginatively themed galleries with renowned classics from Snow White and the Seven Dwarfs (1937) to contemporary releases such as Encanto (2021), including the latest members of the Disney family—Pixar, Star Wars and Marvel.

What We Did

The gestation of the Disney 100 The Exhibition was a textbook example of how Mance Communications work to understand the business needs of both the headline brand but also their partners as the requirements are often complex and nuanced. Many hours of meetings as well as site visits to the show in other countries, meant that Mance had to be reactive to the subtle differences in approach between regions in terms of both connections with the media and also the end user. Keeping information under embargo, and respecting the brand values (while being thrilled by the entire concept!) was both a challenge and a buzz for the team.

Achievements

Mance Communications were proud to work with one of the biggest names in entertainment and alongside UK partners to keep the launch of this highly anticipated event under wraps, building a sense of excitement and anticipation while still engaging press and media with corporate trips and highly targeted information release. With very specific brand guidelines and a priceless IP, Disney are one of the very biggest and most meaningful names out there, everyone has a connection in some way with this historic company.

  • 400+ individual pieces
  • 8 million estimated views
  • National TV and radio coverage
  • London Evening Standard
  • The Sun
  • Time Out
  • Londonist
  • The Resident
  • Variety
  • BBC
  • The Mirror
  • The Telegraph
  • Hello!
  • ITV News

 

Disney 100 Exhibition London Olaf from Frozen Movie
I statue of Tinkerbell from the Disney100 Exhibition