With sites all around the globe Luminiscence is a genuine phenomenon welcoming over a million visitors through the doors of fascinating and beautiful historic buildings across multiple continents. A combination of stunning projection mapping and live music performed by talented vocalists and instrumentalists alongside traditional storytelling has proved irresistible to guests of all ages and denominations.
Illuminating the press
Mance Communications worked alongside Luminiscence to launch the very first UK iteration of the popular light and music experience in Manchester, creating a story with huge resonance for not just Mancunians, proud of their beautiful cathedral, but with fans of the musical heritage of the area, rich in famous names such as Oasis, The Verve and The Stone Roses. With Manchester fast becoming a benchmark for immersive and experience-driven entertainment it was the perfect place to unveil this exciting brand.
Music to the ears
Mance Communications utilised their strong network of contacts in and around Manchester and the North of England to bring the story to the attention of regional press for the launch, and national press as a whole with the unique nature of the Luminiscence experience proving irresistible to visitors of all ages and backgrounds around the UK
- 147 pieces of coverage
- 2.13 million views
- 1.74 million online views
- 260m online readership
- Proper MCR 83k+ followers
- The Manc 183k followers
- I Love MCR 94k followers
COVERAGE
- Manchester Evening News
- The One Show
- Yorkshire Live
- The Manc
- The London Standard
- Time Out Worldwide
- Shortlist
