The BBC TV phenomenon is one of the most successful concepts of recent years and this iconic programme has been carefully and ingeniously reinvented for a realworld treasure hunt style game, by the premier pioneers of the category, CityDays. Making the fascinating surroundings of the UK’s urban centres the star of the show, players are encouraged to live life above ground and forget the tube, bus and public transport!
RUNNING WITH THE CONCEPT
As guardians of a valuable and well-loved IP Mance Communications were required to keep this important transition of a key BBC show in their portfolio into a playable version, working with the operator as well as the licencees and producers. Protecting the information and getting the timings accurate were vital to gain maximum impact from the announcement.
ROLLING OUT SUCCESS
Following quickly on the heels of the initial launch Mance Communications were also tasked with the expansion of the RATW Immersive Experience from the buzz created around the London iteration to the Manchester version – a similar idea but with a distinctly different demographic. Mission accomplished with great success!
115+ pieces
3 million+ views
800 million estimated audience
PRESS COVERAGE
Radio Times
The Sun
The Star
Mail Online
Secret London
The Standard
Manchester Evening News
Visit Manchester
