The Friends Experience London Excel

WE’LL BE THERE FOR YOU

click on image for more details

One of the most iconic TV shows ever created and a symbol of 90’s culture, Friends is more than just a comedy series to millions of people – it’s a treasured reminder of a time in their lives and a part of their own history. Mance Communications were entrusted with this incredibly valuable asset and asked to present it in the best manner possible to both established fans and enthusiastic newbies. The opening of the London iteration represented the largest project so far for Mance Communications and The Friends Experience

AN ICON OF THE DECADE

Mance Communications had already worked with the Friends Experience on the Birmingham and Dublin sites and although the entire operation has travelled to multiple destinations, both in the UK and abroad each one offers their own challenges and audience potentialities. London represented a scale up in terms of venue and numbers, and Mance was required to evaluate an approach appropriate to the interest that had already been generated by this much anticipated and eagerly awaited event. Local knowledge and experience became an important part of the process.

PIVOTING TOWARDS SUCCESS

Extending outreach to press and social influencers beyond the obvious fanbases meant that Mance Communications drew on their extensive connections and experience in immersive and experience-driven events to give Friends The Experience the very best chance of reaching as many potential visitors across all age groups and demographics as possible – as well as delivering a memorable stunt driving NYC cabs around central London’s iconic sights!

265 million audience reach
28 pieces of coverage in first week
Almost 1 million views in first week
Features in both mainstream and specialist press

COVERAGE

The Sun
London on the Inside
Time Out
Country and Townhouse
Variety
Evening Standard
Secret London
Radio Times